Zapier is an application that is used to connect apps into customized workflows for your business.
Anytime you want a specific action to take place between Omni and another application, you can use a Zap to accomplish the action.
There are 2 primary cases for when you will use Zapier in addition to Omni:
Option 1 : An event occurs in Omni and you need that event to trigger something happening in another platform
Example: You process a transaction in Omni, and you want to add information from that transaction (customer name, email, total amount paid) into a Google Spreadsheet
Option 2: Something happens in another platform and you need that to trigger something happening inside of Omni
Example: You add a customer to a Google Spreadsheet, and you want that customer information to be sent to your Omni account.
For additional information on getting started with Zapier, follow this link.